A strong marketing strategy can drive your brand's success. While the core principles remain, 2022 saw a shift toward content like short videos. Begin with identifying customer problems, perform a SWOT analysis, and monitor competitors to highlight your unique strengths.

With rapid platform changes (looking at you, Meta!) and the ongoing impact of the pandemic, digital transformation has accelerated across industries. This shift means that past strategies may no longer be as effective, requiring continuous adaptation and optimization.

Understanding "marketing strategy" goes beyond simple definitions; it’s about turning plans into actionable, real-world concepts that generate leads and growth.